Among many prestigious advertising accounts, like Prudential Insurance and Beautiful Hair Breck, Reach, McClinton and Humphrey was also the agency for EG&G Edgerton, Germeshausen, and Grier, Acushnet Golf Ball -Titleist 3, and Raleigh Bicycles. Because MIT professor Harold Egerton was known for his strobe photography in time and motion research, as well as for sports, […]
Year: 2018
Alsterdamm Influences
Max Herrmann Mahlmann Max Herrmann Mahlmann born April 4, 1912, in Hamburg, Germany, was a German painter of Constructivism, graphic designer and design teacher. Life and work Max H. Mahlmann studied with Richard Müller and Wilhelm Rudolph at the Academy of Fine Arts in Dresden from 1934 to 1938. Initially, he also worked as a […]
Robert Berkovitz
Robert Berkovitz was always aware of the structural and ordering powers of good design and typography and its ability in providing aid for traversing complex information environments. In an article, “Design, Development and Evaluation of Computer-Assisted Learning for Speech Science Education” he writes: Graphic Design Issues. We made a number of decisions at the outset […]
Jacqueline S. Casey
Jacqueline S. Casey practiced an intuitive and organic Modernism. From 1955 to 1989, she was a designer at the Massachusetts Institute of Technology (MIT), Office of Publications, first under the direction of Muriel Cooper (I believe that this is totally wrong. The only person in charge of all office staff members was John “Mattill” as […]
Pataphysics
My ambitions were never to become a designer or artist in pursuit of importance, status or notoriety. My interests were always bound to an insatiable appetite for discovery and looking for collaboration in interpreting the discovered phenomena. “Ask a provocative question, and without hesitation I stand ready to explore it to find an answer”, that […]
Metaphor
This is a very condensed capsule of the original hypothesis for my study of more than fifty years ago – as I remember it. It was to begin the research for understanding the unique phenomenon which emerged, in which cultures with greater congruous language application, rejected conceptual metaphors in product communication, depending on super realistic […]
Myths + Realities
It is time for design historians worth their salt, to untangle the amazing myths that obscure a very simple reality, behind which many American designers have been hiding, to shield themselves from exposure to something that is not as glamorous as has been portrayed by their professional design media. For instance, historians have to set […]
A Brief Biography
Dietmar R. Winkler, educated in design in Hamburg, Germany, is professor emeritus at the University of Massachusetts, Dartmouth. He believes that design theory cannot be separated from evolving contemporary and future professional practices. He was director of the Institute of Design at IIT, the director of the School of Art and Design at the University […]
Jorge Frascara and Guillermina Noël
Jorge Frascara and Guillermina Noël, his wife, became close friends and shared many of their research interests with me.