This is a very condensed capsule of the original hypothesis for my study of more than fifty years ago – as I remember it. It was to begin the research for understanding the unique phenomenon which emerged, in which cultures with greater congruous language application, rejected conceptual metaphors in product communication, depending on super realistic […]
In Words
Myths + Realities
It is time for design historians worth their salt, to untangle the amazing myths that obscure a very simple reality, behind which many American designers have been hiding, to shield themselves from exposure to something that is not as glamorous as has been portrayed by their professional design media. For instance, historians have to set […]
A Brief Biography
Dietmar R. Winkler, educated in design in Hamburg, Germany, is professor emeritus at the University of Massachusetts, Dartmouth. He believes that design theory cannot be separated from evolving contemporary and future professional practices. He was director of the Institute of Design at IIT, the director of the School of Art and Design at the University […]
Jorge Frascara and Guillermina Noël
Jorge Frascara and Guillermina Noël, his wife, became close friends and shared many of their research interests with me.