Colleagues

Reach, McClinton and Humphrey

Among many prestigious advertising accounts, like Prudential Insurance and Beautiful Hair Breck, Reach, McClinton and Humphrey was also the agency for EG&G Edgerton, Germeshausen, and Grier, Acushnet Golf Ball -Titleist 3, and Raleigh Bicycles.

Because MIT professor Harold Egerton was known for his strobe photography in time and motion research, as well as for sports, and also for his collaboration with Gjon Mili, an Albanian-American photographer, who was also a pioneer in strobe photography, the agency engaged Egerton to develop images for Titleist 3, a product of the Acushnet Golf Ball manufacturing company. Egerton produced several series, including strobe images of Titleist 3 in sand-trap handicaps.

Gjon Mili was also a pioneer in the use of stroboscopic instruments to capture sequential actions in a single image. Trained as an engineer and self-taught in photography, Gjon Mili was one of the first to use electronic flash and stroboscopic light to create photographs that showed more than scientific interest. It is Edgerton who made the agency aware of Mili’s strobe photography. Mili shared the Titleist series with Egerton, but the Raleigh images were all his.

In the history of EG&G, Harold Edgerton partnered with Kenneth J. Germeshausen to do consulting for industrial clients. Later Herbert Grier joined them. The company name “Edgerton, Germeshausen, and Grier” was changed to EG&G in 1947. EG&G became a prime contractor for the Atomic Energy Commission and had a major role in photographing and recording nuclear tests for the US through the fifties and sixties. For this role, Edgerton and Charles Wykoff and others at EG&G developed and manufactured the Rapatronic camera.

Edgerton co-founded EG&G, Inc., which manufactured advanced electronic equipment including side-scan sonars, subbottom profiling equipment. EG&G also invented and manufactured the Krytron, the detonation device for the hydrogen bomb, and an EG&G division supervised many of America’s nuclear testing.

In addition to having the scientific and engineering acumen to perfect strobe lighting commercially, Edgerton is equally recognized for his visual aesthetic: many of the striking images are in collections of art museums worldwide.

Clues leading to my engagement at MIT, 1965–1979: Harold Edgerton was a close friend of James Rhyne Killian, 10th president of the Massachusetts Institute of Technology, 1948–1959, who became chairman of the MIT Corporation, 1959–1971. Killian showed extreme interests in anything related to publishing, especially the disciplines of graphic design and typography. He had helped launch the MIT Press and had been editor-in-chief of the MIT Technology Review. He had also been a collaborator with Harold Edgerton in publishing “Flash! Seeing the Unseen by Ultra-High Speed Photography.” James Killian spent three hours of his time interviewing me for my design position. He specifically looked at my work from Chemie Grünenthal GmbH, the German pharmaceutical house, at which my design career got started, especially my advertising design for EG&G, produced at Reach, McClinton, and Humphrey of Boston, my first design assignment in the US, and the design of collateral material for Badger International, design projects completed at Leverett A. Peters and Associates, which was founded by Peters, Clifton Hadfield, an illustrator, and me.

A portfolio of poems, a personal project, designed as a prototype for product promotion for the Ciba-Geigy Corporation, New Jersey, producers of Doriden, a safe non-barbiturate, which received the gold medal as best of show from the Boston Art Directors Club, played also a role.

I believe that both Egerton and Killian were instrumental in my gaining an appointment at the MIT Office of Publications in 1965.